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| 10 Horrible Lead Generation Mistakes Businesses Do |
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| Summary: |
| Every services firm out there has “due diligence” to be done -- lead generation. One doesn’t have to be graduating out of IMD, Geneva, Switzerland to know this and having a marketing budget equal to that of a Coca Cola. Inc, isn’t required either. Sometimes, just knowing where a company is going wrong can prevent thousands of dollars going down the drain. If you are a small business owner or an entrepreneur, here are ten blunders you should avoid at all costs: |
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| Article Snippet (in-tact): |
| ella, not a balancing pole -- where is the Integration?
Businesses do spend on marketing, but they rather follow the one-poled approach -- they just have one channel running active -- say sales force deployment , while other channels sit idle. All marketing efforts have to be Integrated -- the sales force; the Online marketing channels; the local media and ad channels.
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| Written by: |
papyrus |
| Uploaded Date: |
08/28/2008 |
| Words: |
1072 |
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